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Technology for the green & blue economy

Digital tools for the people protecting land and sea.

Westland is an IT consultancy and software studio for organisations working in climate, conservation, nature and the ocean. We build the systems, data platforms and AI tools that help you prove your impact, scale with confidence, and spend more of your time on the mission.

Sun breaking through dark clouds over snow-dusted fells in the Lake District, with frosted heather in the foreground
Seniorexperienced people on every project, never juniors learning on your budget
Decadesbuilding data products people trust and pay for
Built to lastsystems designed to run for years, not months
Yoursyou own the code and the data we create

The challenge

Great missions, under-powered technology.

The green and blue economy is growing fast. The technology underneath it often isn't keeping up.

01

Your data doesn't join up

Field surveys, sensors, satellite feeds, lab results and spreadsheets all live in different places, in different formats. Answering a simple question takes days.

02

The bar for proof keeps rising

Funders, investors, regulators and credit buyers want impact claims they can verify, whether that's carbon, biodiversity net gain, CSRD, TNFD or anti-greenwashing rules. Rough numbers aren't enough any more.

03

There's no CTO on the team

Small, expert teams end up relying on volunteers, off-the-shelf tools that don't quite fit, or agencies that don't understand the sector.

04

AI: big promise, unclear path

Everyone is talking about AI. Few organisations know where it will actually save time or money, or how to use it responsibly.

What we do

From first conversation to production software.

Senior advice when you need direction. A full delivery team when you need it built.

IT & digital strategy

Clear, independent advice on what to build, buy or leave alone.

  • Technology audits & roadmaps
  • Fractional CTO support
  • Vendor & platform selection
  • Tech plans for grant and investment bids

Custom software & apps

Web platforms and mobile apps built around how your team really works.

  • Offline-first field data apps
  • Partner, member & funder portals
  • Marketplaces & registries
  • Integration with your existing systems

Data platforms & dashboards

One trusted source of truth, instead of twenty spreadsheets.

  • Cleaning & joining up messy data
  • Impact & operations dashboards
  • APIs and open data publishing
  • Cloud data warehouses

MRV & impact reporting

Measurement, reporting and verification you can stand behind.

  • Carbon, biodiversity & ocean MRV
  • Audit-ready data trails
  • CSRD, TNFD & ESG reporting tools
  • Funder and investor impact reports

Applied AI

Practical AI that saves real hours, used responsibly.

  • Species ID from camera traps & acoustics
  • Satellite & drone imagery analysis
  • Report and document automation
  • AI assistants over your own knowledge

Geospatial & IoT

Turning places and sensors into decisions.

  • Mapping & GIS applications
  • Remote sensing pipelines
  • Sensor networks, buoys & telemetry
  • Real-time alerts & monitoring
Two steep green and rocky mountains in Glen Coe under a cloudy sky, with a stream running down the valley between them

Who we work with

Green industries, blue industries, and everyone in between.

Start-ups, scale-ups, NGOs, trusts, landowners, public bodies and the corporates working alongside them.

Ocean & coastal conservation Blue economy & sustainable fisheries Offshore renewables Rivers, water & wetlands Aquaculture & seaweed Nature recovery & rewilding Biodiversity net gain Forestry & land management Regenerative agriculture & food Climate tech & clean energy Circular economy Carbon & nature markets Sustainable finance & ESG Charities, trusts & NGOs

Our experience

A new name. Decades of experience.

Westland is new. The experience behind it isn't. We've spent decades building data platforms and data products that have to be accurate, run around the clock, and last for years.

The green and blue economy needs exactly that: data people can trust, and robust systems built to last. Westland brings that experience to the organisations working for the planet.

“Making messy data trustworthy is what we've always done. Now we're doing it for the planet.”
VerifiedMaking complex data accurate, consistent and auditable
Long-termSystems designed to be supported and extended for years
Joined-upConnecting older systems with modern cloud and AI
PracticalSoftware built for people in the field, not just in the office
James Heaney, who leads Westland, smiling outdoors in a field on a cloudy day

About

Who's behind Westland

Westland is led by James Heaney.

For nearly thirty years I've run a data business that takes messy, inconsistent technical information and turns it into data that people across an industry rely on, and pay for.

Away from work, I'm a wildlife and landscape photographer, and I've spent a lot of time in the places this sector exists to protect. Westland brings those two halves together: the discipline of building trusted data, applied to the people restoring land and sea.

Projects are delivered by our team of experienced engineers and data specialists.

A sharp, snow-covered mountain peak on Kvaløya, Norway, against a blue sky with drifting cloud

How we work

Straightforward, senior, built to last.

No black boxes and no lock-in. You see working software early, and you own what we build.

Listen

A free conversation to understand your mission, your data and where technology is holding you back.

Scope

A short, fixed-price discovery that gives you a clear plan, real costs and an honest view of what's worth building.

Build

We deliver in short cycles, showing you working software every couple of weeks rather than at the end.

Stay

We hand over code, data and documentation you own, train your team, and stay on to support and extend it if you want us to.

Mission-aligned

We focus only on the green and blue economy. We learn your science, your standards and your stakeholders.

Light footprint

Efficient code, right-sized infrastructure and low-carbon hosting by default. No needless compute.

Plain English

Honest advice, including when the right answer is a spreadsheet, an existing tool, or not building anything at all.

Questions

Frequently asked questions

What does Westland do?

Westland is an IT consultancy and software studio for the green and blue economy. We help climate, nature, conservation and ocean organisations with technology strategy, custom software, data platforms, MRV and impact reporting, applied AI, and geospatial and IoT systems.

Who does Westland work with?

Start-ups, scale-ups, NGOs, charities, trusts, landowners, public bodies and corporate sustainability teams, in areas such as ocean and coastal conservation, nature recovery, biodiversity net gain, forestry, regenerative agriculture, clean energy, the circular economy, and carbon and nature markets.

What is MRV, and can you help with it?

MRV stands for measurement, reporting and verification: the evidence behind claims about carbon, biodiversity or other impact. We build the data systems that make MRV work, from collecting field, sensor and satellite data to keeping an audit trail and producing reports for carbon, biodiversity and ocean projects, and for frameworks such as CSRD and TNFD.

We don't have a CTO. Can you help?

Yes. We offer fractional CTO support: senior technology leadership for a few days a month. We can review what you have, set a roadmap, choose platforms and vendors, and write the technology sections of grant and investment bids.

Who owns the software you build?

You do. We hand over the code, data and documentation, train your team, and avoid lock-in. If you want us to, we stay on to support and extend the system.

How do we get started?

Fill in the contact form or email hello@westlandsystems.com to request a free 30-minute call. If there's a good fit, we propose a short, fixed-price discovery that gives you a clear plan and real costs before you commit to anything bigger.

Where is Westland based?

Westland is a UK company, registered in England and Wales. We work with organisations remotely, so location is rarely a barrier.

Blue Earth Summit · London · October 2026

Meeting us at Blue Earth? Let's keep talking.

If we met at the Summit, thank you. Send us a request and we'll set up a free 30-minute call to look at your biggest technology or data challenge. No pitch deck, just practical ideas.

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Tell us what you're working on.

Whether you have a fully formed project or just a hunch that technology could help, we'd like to hear about it.

  1. Fill in the form and tell us a little about what you're working on.
  2. We'll reply by email to arrange a time that suits you.
  3. We talk for 30 minutes about your biggest technology or data challenge. It's free, with no obligation.

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